You Know the Value of Your Home —What About Your Business?

In this episode of the Power Exit Podcast, John Marsh welcomes Colin Bowman who shares a powerful insight from speaking to hundreds of business owners: nearly everyone can tell you their home's value, but 90% have no idea what their business is worth—despite it being their most valuable asset. Colin reveals why only 3% of businesses that go to market actually get the value owners think they deserve, and how the concept of enterprise value should be the North Star that matters more than revenue or profit alone. Listeners discover Colin's transformative mentor story about leadership—when he complained "I wish I could just clone myself," his mentor responded: "What I hear you say is, I wish I was a better leader." That moment changed his entire approach to recruiting company builders versus loyal workers. Colin explains why making yourself irrelevant is the key to maximizing business value, how to get your business running on 10 hours per week or less of owner time, and the Shackleton expedition recruiting strategy of listing challenges to attract top talent.