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Guest Introduction
Grant Edwards is a fractional CFO based in Atlanta with over eight years of experience helping business owners prepare for, successfully exit, and move forward into a better life post-sale. Grant has worked with founder-led businesses, private equity groups, and family offices across all revenue stages—from pre-revenue to $300M+. Throughout his career, Grant has observed a troubling pattern: business owners who enter transactions without professional guidance consistently leave millions on the table.
Summary
In this episode of the Power Exit Podcast, John Marsh welcomes Grant Edwards to discuss a critical truth: "You don't buy a house without a real estate agent. Don't sell your business without experts on your side of the table."
Grant reveals why business owners dramatically underestimate the financial complexity of selling. He breaks down how adjusted EBITDA and hidden "mud in your numbers" determine your true valuation, explains why quality of earnings audits uncover value that buyers won't share with you, and outlines the systematic approach to reducing owner dependency—one of the fastest ways to tank deal value.
Most importantly, Grant shares the one financial action you should take immediately if you're two years out from selling, and he exposes the discretionary spending that buyers find before you do. When millions are at stake, emotions cost money. That's why Grant's role as a fractional CFO is to be the non-emotional, expert voice on your side of the table.
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